Thursday, December 18, 2008

This is why I love my family!

This comment is by my cousin Cassie Ford, a second year law student at Vanderbilt on my Ethics paper. She really inspired me when I read it, and I can honestly say I wouldn't have been able to finish it without her. Thanks Cassie!!


Your Cousin said...
Urmm, this was extremely long, however, since I'm avoiding my work, I read- I mean skimmed yours.

I agree with eliminating blogger ethics. No point in policy that no one follows. The blogging experience is about reflecting the honest nature of humanity, not the psuedo-PC news spoon fed to the public by major media. Furthermore, bloggers allow the consumer/citizen to hold these companies, gov't officials and other powerful institutions accountable in a way that they couldn't do as effectively before (like the Dollar Tree insurance lawsuit and the Jena Six fiasco). I think a standard of ethics for blogs, if upheld, would decrease the flow of information in a way that inspires activism by the common citizen.Most bloggers aren't making money on it, so why have ethics standards to the level of NYTimes? Why have them at all?

Of course, some will say that the vulgarity, libel, and offensive remarks will get out of hand, but what are these remarks but a reflection of the people in our society? I think Americans especially have been coddled into the belief that the world is a places of wholesome values, but that's just not true. We are in constant progression as a human race and our major media outlets do not reflect this. While I love a good media bashing, I can't help but examine our own encouragement of blissful ignorance. Until recently, the public demanded a disconnect between reality and our media coverage. I think the major interest in blogs has resulted from the backlash of the disillusionment the public felt after (insert major failure by Bush administration that could be seen a mile away if you watched BBC, NPR, foreign news media outlet). I think the novelty of raw honesty (if not truth) is the push behind the blogger media movement.

The down side is that I could see blogging backlash happening. Frankly, we are seeing the evils of 24 hour news in general and eventually people will get sick and tired of it. Blog readership will probably feel the backlash of this when happens.

In the mean time, I'm going to go check my favorite blogs (The Black Snob/ Secret Council of American Negroes) while blogging is still in vogue :-)
(Off to finish my own paper)

DECEMBER 18, 2008 4:09 PM

Tuesday, December 2, 2008

Compensation: A right and wrong way to do it?

I noticed on Twitter today that several bloggers have been given $500 gift cards by KMart to write about the savings you can earn at KMart by shopping there. They are also giving the bloggers gift cards to give out to readers and subscribers who retweet their post or write a comment describing what they'd buy from KMart for $500. After retweeting their URL's to enter myself into the contest (cause who doesn't want $500 from KMart?!?!?!), I tweeted "With all the people Retweeting Chris Brogan, I'm guessing no one has sees credibility issues with taking compensation? Great! Me neither! ha" to which blogger Chris Brogan replied, "@erob1 - the key there is disclosure. Say it up front. Be clear. Provide info. Done. : )". So I wanted to check and see, was this experiment with social media by KMart "upfront"?

In class in October, we talked about citizen marketers getting compensation for blogging from companies and whether or not it adds to they're credibility, and in this case, I don't think it does add much. I mean every blogger had some form of disclosure or disclaimer stating that they were compensated/sponsored for their post, but where is the connection to what they are blogging about? Shoemoney.com blogger Jeremy Schoemaker wrote a full post about the KMart and Izea campaign, including pics of his shopping trip with quirky comments and all, but what does that have to do with what he posts about, which is normally financial stuff and tech stuff. Also as of the time of this post, Sears Holding Corp., for KMart, had not released a press release about their campaign and I couldn't find anything about it on Izea's site...why not???

I agree that disclosure is important but can you really pick and choose what to disclose and what not to? Doesn't that defeat the whole point of transparency?

I hope this doesn't take me out the contest :-D

-update-

I didn't realize that Chris Brogan didn't have a post on his blog because he did it on another blog, Dad-o-matic. But still, where's the KMart backing?

Saturday, November 29, 2008

the 21%ers

So after a long and very restful fall break I am ready to jump right back into the social media world and commence my blog posts. I have to start with one of the things that intrigued me about social media initially, and that's the fact that there is so much content created by so few people. However it seems like this trend is continually diminishing. I found on advergirl, that 21% of US online adults are now creating new content for the Web. This is far from that 1% we originally discussed in social media class, only two months ago! One of the best things I can see being produced from this growth in original content is a more informed readership. According to the Groundswell blog, Inactive adults dropped 19% while Spectators or those who only consume web content, jumped 21%...Correlation? Could that +or- 20% that left inactivity be the same +or- 20% that is now reading web content regularly? I sure hope so! It means that as people are getting introduced to social media and its many benefits, they are transitioning from not participating at all, to at least reading and eventually (hopefully) creating new content!!! So while it was great being a 1%er for a while, I am really looking forward to the wealth of knowledge to be gained with the addition of 20% more brain power!

Wednesday, November 19, 2008

Continuity..

So in my latest efforts with social media, I have been trying to have a continuous theme across the board for all of my pages. Since this one was the most developed, with the Chelsea FC pic on the right, I decided to go with something similar for my Twitter and my PROpenMic pages. Let me know what you think :)

Wednesday, November 12, 2008

Finals Week 11

As I finish final projects and take final exams, I will cross them off of the post where I listed them all last week. Wish me luck!!!

Saturday, November 8, 2008

Last readings :)...week 10

So I am definitely a fan of the Lonlygirl15 story! Yea she was deceiving, but so is "reality" tv. She provided good entertainment, and got like 20 mins of fame because of it! Ideally yes, it would have been better for her to be truthful and transparent but honestly, she would have lived up to her moniker even more because no one would have watched her videos! I wouldn't have anyway lol. Besides, she was an individual.

Now a company/corporation, that's a different story. Companies need to be open, honest, transparent and loyal to their consumer base on blogs and in videos, not only because of the potential retribution of dishonest communication (read "Spin"), but also to ensure that they are the one's managing their reputation online, and not someone else. I Googled "dishonest company" and for fun, hit the "I'm feeling lucky" button. What came up was Ripoff Report.com, which I couldn't visit because I'm posting from Tower City in Cleveland and their wifi blocks messageboards and forums, but this is nonetheless the last Web site you want your company to appear on. The last chapter of The New Influencers showed how having an online account with Blogger or Twitter can help a company build its own rapport and gain positive exposure in the blogosphere and on the Web in general. I really enjoyed these books, and they have made me want to increase my knowledge of social media and its uses. I'm thinking Groundswell will be the next book I digest, check back for future posts!

Wednesday, November 5, 2008

Do It NOW! Ohio Vid...week 10




OUR 'DO IT NOW! OHIO' VIDEO!!!

Special thanks to Jamie Scott, Her Brother, Kyle Roby, Tim Smith and last but most certainly not least...

TRENT DORNER- ...the guy in the ICE!!!

Tuesday, November 4, 2008

Finals and such...week 10

Every assignment, every class...

Interviewing-

  • Interview of PR Practitioner from outside of Ada and write reflection paper
  • In class Mock Internship Interview
PR Research-

  • Research Proposal-8-10 pages -due Wednesday from 10:30 a.m.-12:30 p.m.
  • Formal Research project-create survey, analyze methodology and tactics
  • Quiz #3
Political Communication


  • Watch the end of Primary Colors
  • Third paper-3 pages
  • Final time -Monday 4 p.m.
  • Journal-10 weeks
Social Media
  • Ethics paper-3000 words
  • Final/quiz -Tuesday 10:30 a.m.-12:30 a.m.
Intro to Communication Technology
  • Type all notes from class
  • Make a cover for final booklet
  • Compile booklet of notes, whole classes projects and cover and bind
  • Final- Monday 7 p.m.-9 p.m.
This is going to be a rough two weeks...indeed

    Monday, November 3, 2008

    Dentyne and facemaking...week9

    Dentyne has just released their three minute Web site and the "Make Facetime" campaign. This campaign is designed to encourage people to get off of the internet and engage in personal interaction with other people. The Web site, www.ThreeMinuteWebsite.com , has a ticker that counts down three minutes exactly and then the site "shuts down." The site even gives you a one-minute warning, providing links to other portions of the site in case you didn't get to them in the allotted time. This shut down includes the loss of the functional components of the site, but give the viewer the options to send a "face time invite" to another person to "hang out", register for a contest, learn the flavors of Dentyne, or just leave. You cannot revisit the site for eight hours or until after midnight, whichever comes first. The two parts of the site that stops the clock is the ad portion, where you can view the commercials and the print ads and the part where you can learn about the flavors of Dentyne . My favorite part of the Web site is definitely the "Smiley Chamber of Doom." There you can watch the decimation of the emoticon or "smiley" in hilarious, albeit gruesome, ways.

    In a time where social media and social networking are the main attractions of the day, why does Dentyne feel it's necessary to encourage/force viewers to get off of their computers? I think this is Dentyne's attempt at CSR or Corporae Social Responsibility. They are taking the position that the internet is good, in small doses, but human interaction is of greater importance. But what makes Dentyne the right company to advocate this? And what's in it for them? I need to take some marketing courses ASAP!

    Sunday, November 2, 2008

    University Singers...week 9

    Today, the Ohio Northern University Singers sang at Market Street Presbyterian Church , in Lima Ohio. As this is my fourth year, I realized today that I have participated in this ritual of singing at Dennis' church every single year of my college career. WHOA! This might not be a big deal to really anyone else, but it definitely makes me feel a bit old. I remember my first year doing it, watching the guys move the piano down to the floor from two levels up, eating the delicious food made by the church ladies, and singing "The Lord Bless You and Keep You" as a small token of gratitude for our delicious (read free) meal. I remember I was very timid with the music we were learning, as we did a very difficult and diverse repertoire, and I loved every chance we got to sing that song because I knew it from high school and I could sing it with confidence. University Singers has helped me develop in so many ways, not only as a singer, but as a person. I've learned the importance of responsibility, trust, honesty and amongst other things, preparation. I can't wait for our fall concert tonight at 7 p.m. in Snyder Recital Hall (shameless plug) .


    Update 8:34: The concert went GREAT!!! I really enjoy singing the songs we do, they are enormous fun and some of them are very intricate. I also have to say that even though I am not always a fan of some of the people, we get it IN and sing amazingly well!! Who's officially excited for fall tour??? THIS GUY!!!

    Wednesday, October 29, 2008

    I PREDICTED OBAMA'S 30 MINUTE SHOW!!!!

    ...I DID! Check out this post from September 10, 2008 , particularly the last paragraph (before the "p.s.")  And comment :)

    New PR and old PR...week 8

    In chap. ten of the New Rules of Marketing and PR, Scott talks about dismissing the four P's (product, place, price, promotion) in favor of direct marketing to the buyer. I can definitely see the benefits of both, but I am never one to advocate completely blowing off old ideas that have worked. The four P's has proven to be very successful for marketing, and so has talking directly to buyers for PR. I think use of one of these two strategies would depend on the research done and the audience you are trying to reach.

    One of the reasons Scott can so easily dismiss the four P's is because he is not distinguishing between marketing and public relations. The two practices are unique not only in name, but also in their implementation and the way they connect to the public. The four P's is more of a marketing strategy, so using it in PR would not be as beneficial as directly connecting with buyers, because PR is more relationally focused. Likewise, directly connecting to buyers would not show the fruits of a four P's marketing campaign, because marketing is more qualitatively focused. There is a difference between the two, and both strategies can be useful as long as you keep them in context. To quote my dad, "There is a time and a place for everything."

    Tuesday, October 28, 2008

    Serendipitous...week 8

    During the session on the "Politics of Persuasion", at the PRSSA National Conference, I was able to listen to Bob Berg and Georgella Muirhead of BergMuirhead talk about their campaign in Detroit in 2001 with Kwame Kilpatrick , for mayor. It is amazing then, that the first thing I see on CNN on my return home was this article about his sentencing , after being convicted of two felony counts of obstruction of justice. Berg and Muirhead talked about how they had Kwame remove his earring during campaigning to symbolize his maturity and his ability top put aside his adolescent ways and accept the responsibilities of running the city of Detroit. But Kwame's symbolic repentance unfortunately, did not include a true paradigm shift. Now Kilpatrick is being hauled off to jail, for the same reasons really; his immaturity and his decision to lie under oath. I think if Kwame was smart, he would have retained BergMuirhead for personal counsel , and they would have been able to advise him to be truthful and worked through the extramarital scandal he had. I really enjoyed their presentation, as I am very interested in politics and public affairs. Hopefully, Kwame's insolence will not hurt BergMuirhead's credibility.

    Sunday, October 26, 2008

    Craig Newmark @ Conference...week 8

    I am in Detroit at the PRSSA National Conference and today, we heard from Craig Newmark , the founder and currently a customer service rep for Craigslist . At first I honestly was a bit disenchanted with him, as I have never used or even been on Craigslist. Also, at the beginning of his presentation he spoke is disjointed sentences and he was a bit late arriving to the conference room. But he did say some very important things, things that I feel are highly insightful not only into the mindset of a genius and the culture of Craiglist, but also ideas that translate into what PR is at it's heart.

    One of the first things I took from Craig, was his repeating several phrases like, "I'm being told..." or "I read that...". Now initially, I was annoyed because it seemed like he was full of crap, but thinking about it, these are crucial credibility establishing statements that he was making. Craig is a self-proclaimed nerd, pocket-protector and all, and his nerd tendencies and natural curiosity lead him to read a great amount. And not only does Craig read a ton, but he remembers it and uses it to develop ideas for Craigslist. Craig understands that his power lies in his ability to translate ideas into user-friendly mediums so a community of people can easily access and evolve those ideas. Craiglist, as described by moderator Paula Tutman , "is  the classifieds on steroids, with and intravaneous drip of uranium." She went on to say, "If the White House put an ad on Craigslist, they could find Osama Bin Laden before the election!"

    Craig ended up being much more thought provoking than I expected. He used one metaphor of Web 2.0 being similar to the Revolutionary War, with bloggers being Thomas Paine and Silence Dogood, or that the first major viral app was Martin Luther's 95 Theses . Regardless of his nerdiness and his suffering from ACS (Attempted Comedy Syndrome), Craig's emphasis on "making sure I listen to people" and developing Craiglist as a "Culture of Trust" have served him well, and I found him thoroughly enjoyable and informative, even if it was a bit short.

    Tuesday, October 21, 2008

    Viral Marketing...week 7

    The New Influencers was very thorough in describing viral marketing campaigns and their usefulness. Viral marketing is like Web 2.0's WOM but with like pictures and videos and stuff..lol nah I'm kidding!

    I really like the detail this book goes into when describing viral marketing campaigns that have taken place. In class today, I found the only "I'm A PC" ad that I liked , and I think it was extra smart of Microsoft to release them when they did, because the energy from the Mac vs. PC ads had really all but died out. Even the latest one is a bit of a dud. It sort of looks like a presidential response commercial that only points the finger at the other guy...
    Viral marketing can be a very effective publicity tool, but it's like the a good gumbo, (thanks Dr. Joe Trahan! ) you need all the right ingredients.

    Homecoming+...week 7

    So this past weekend was Homecoming at ONU, and I must say I had a blast! I was soo excited to see my good friends Steph and Kev again!!! They came all the way from Chicago just to stay with me for the weekend and I really treasured the time we got to spend together. Seriously, I want to be like them when I grow up. Steph  has grinded it out in college, yeah she had fun, but she was also thoroughly involved and her grades were sharp enough to land her a job at J.P.Morgan ...not too shabby right? And Kevin , well he's only a PR guy lol. FOR KETCHUM! They have apartments in Chicago, they have awesome jobs...I'm straight inspired yo! For those who are wondering what's so great about Homecoming this is it. Homecoming gives alumni a chance to come back to their roots, where they got their footing, and allows them to inspire up and coming students to do their best so they can succeed also. Even though these two graduated last year and the year before, you can't help but admire them. So yea there might not (or there is actually) be a dance, and some of the events might seem corny (Hot air Balloon???) but the real draw is students connecting with alumni...that turned sappy, real fast lol

    The beginning of the end...week 7

    O.k. so when I was in 10th grade history I had this teacher who insisted we memorize quotations for tests. I still have some of them on tap actually, and after reading this post by John Bell, I couldn't help but think of it. Winston Churchill said of WWII,
     "Now this is not the end. This is not even the beginning of the end. But it is, perhaps, the end of the beginning."
    I feel that way when I see forecasts of social media and public relations Doomsday posts like this. I mean, maybe I have a limited perspective, but I honestly feel there is still soo much to do with the model of PR that we have now, still so much we can accomplish, that if we are continually looking into the future for the next big thing, we might miss something happening right now. For instance, not only in class, but in a book I was reading for my research paper, there has been discussion on a way to effectively quantify results of public relations campaigns. Why aren't we rectifying the fact that we can't? Instead of conceding to marketing or communications in general, why not try to finalize what has been plaguing our profession since its inception?

    I think often times, people get excited about new media and things like that and they are ready to throw away PR as it is, but it's not so imperfect as to be ineffective. Plus I mean, I haven't even graduated yet, and Bell just added another year of school...oh well, at least I know right?

    Monday, October 13, 2008

    Robotic future...week 6


    I not only want one of these, I want everyone on Earth to have one! How incredible of an innovation is this??

    I see echoes...week 6

    While cruising Mashable.com, I came across this awesome social tool called Woices, which uses "echoes" or audio recordings tagged to a geographic location on a map, to give users the ability to characterize actual places. The post describes what The site is still in its Beta stages but use is growing especially in spanish speaking areas. In fact, most of the current posts are in spanish. This made browsing a little bit difficult but once the site grows with more users, more of it will be in english. This idea could be very useful, especially for colleges and universities. Admissions could post "echoes" about their school's curriculum, the surrounding city, and even what campus organizations are doing. I think once this catches on, it could be an amazing benefit for learning. Exchange students could find places they are planning to visit and hear echoes about the landscape, population etc. which would give them a better idea of what to expect upon arrival.

    What are some ways this could be used for branding? 


    Sunday, October 12, 2008

    Larger than Life...week 6

    In the New Influencers, Paul Gillin says about Rightlook , "Rightlook has succeeded, in part, because it always looked bigger online than it was in real life." This statement is not simply an assessment of one company's success but it really sums up the whole point of social media use by businesses. The "little guy" can now use the same tools as the "big guy". Blogs, Podcasts and other social media tools allow small businesses to "Oz" their online appearance, or make themselves appear bigger than they really are. It is truly phenomenal.

    Gillin also talks about the beginning of The New Rules of PR ebook and since this is an earlier edition of a book we're using for this class, I found that praticularly interesting. I have noticed that although the blogosphere is huge, because of linking and trackbacks, certain things like this book and New Rules keep rising to the top. They must know what they're talking about.

    The New Influencers also gives a great rundown of the more powerful tools available that affect blogging. RSS feed , Tags, search engines and trackbacks all can increase you blogs traffic, maybe even get you in listed on Technorati's Top 100 ! I think if I wrote this blog for my job or updated more often, RSS could really be useful in finding topics to discuss.

    Wednesday, October 8, 2008

    Representin! Week 6

    Today was incredible!! Actually, today and yesterday, because today was sort of a continuation of yesterday. Yesterday was the PRSSA Liaison meeting in Columbus at Resource Interactive . Their offices are awe-inspiring and obviously productivity inspiring because they have won numerous awards including a ton of silver ADDY's ! I think we (Bryan and I) represented Northern well, and I really enjoyed meeting the other chapter's PRSSA officers and I also got reconnected with an old friend from my summers at Camp Koinonia ! Then after an stay at the wonderful Mulvany home, I went to the Central Ohio PRSA Luncheon today and really learned a ton! The discussion was on Diversity and what PR could do to enable multicultural communication. It was really great to hear about the Somali newspaper, Somali Link , and the latino radio and tv stations in Columbus. We also heard from Marty Miller, of Miller Public Relations , and she gave great insight into little things companies and PR people could do to make their brand more culturally inclusive.

    Also I became an inaugurated member of Student Senate tonight, which is sweet! I am really excited and hope I am able to invoke some sort of change there. I really want to see students more connected with what's going on with Student Senate and more connected with their Senators.

    Monday, October 6, 2008

    Blog check 1, 2, 1, 2...week 5

    Bloggers in our Social Media class this one's for you. I have to admit, we are doing an OUSTANDING (Macy's brainwashing) job with these blogs. We are current and up-to-date with issues and trends affecting not only our country but also the blogosphere and our future profession. But I think we are lacking in some serious areas. Some of our blogs are boring, mine included, and also, I do not think we link as well as we can. The purpose of this class is not only for us to have these blogs, but also for us to demonstrate our writing ability since, to take it back to Aggie 101, "PR Writing has to be WELL-WRITTEN!" It is a bit ironic that this is coming from me, given the content of my first post , but that was all in fun and this is a bit more serious. Run-on sentences, spelling mistakes, grammar, "they're/their/there" and other common problems are all diluting our blog quality.

    I understand that by me pointing this out, I'm going to have to triple check my posts for errors from here on out but that is a price I am willing to pay. WE'RE ONU PR!!!! We are better than this!

    Have you guys heard of Someone Still Loves Your Boris Yeltsin ? They're awesome! I promise I'm not doing their PR, but I have to let you guys know about them because there is not a better indie band out right now! Check them out...


    see what I did just there??? lol

    Campaign Branding...week 5

    In Ed Rollin's article for CNN on John McCain, he continually uses the terms "brand" or "branding" when talking about the campaigns. He asks what McCain can do to turn his brand in a new direction and he gives a very thorough analysis of the McCain campaign so far. I think he's spot on (sometimes I type with a british accent) in saying that:
    "Personal attacks won't work this late in the campaign and may backfire on McCain. He must attack Obama's policy and spending proposals." 
    I have been saying since I began this blog that the time for negative attack ads is over , and that what politicians need to do is reject futile finger-pointing and shine a light on what will not work in their opponent's plans!

    THE ISSUES! THE ISSUES! THE ISSUES!!

    I like the new Obama ads that are not a guy talking about Obama, but are Obama talking about his plan. He doesn't even mention McCain, as well he shouldn't. How simple is it to buy ad time to give yourself extra camera time? It's like extending the debate, but you control your topic and the other candidate can't even interject!! Plus, you give the people time to familiarize themselves with your ideas. It's like rappers releasing singles so that when they go on tour, the audience knows all the lyrics to their songs!
    Familiarity and a focused, positive campaign are the best ways to get your campaign brand burned into the memories of voters in 2008.

    Friday, October 3, 2008

    Blogger + Pay = America...week 5

    So I'm home in Cleveland for the weekend for a friend's funeral and I couldn't help but post what I randomly found. In GQ Magazine's September '08 Style Issue, GAP has an eight page ad featuring a number of actors and athletes and other such big deals modeling clothing for their "Your Own" campaign. What I found absolutely shocking was that one of the featured models was blogger /photographer Scott Schuman! Talk about compensation!! The writer of The Sartorialist, a fashion blog heaven, began blogging in late 2005 and has since made a name for him self in the blogosphere for finding striking images of "real people". I think it is absolutely incredible that he was able to do this shoot and it only adds to his credibility that a venue like GAP recognizes his contribution.

    I know a lot of our class feels like citizen marketers should not get paid for what they do, but I can't agree. If someone does something, and does it well, they should be compensated. Maybe not money, maybe a swag basket or a free sample of whatever they are so passionately blogging about. Personally, I wouldn't mind a GAP spread ;)


    p.s. I would still take that million bucks, no questions asked...

    Tuesday, September 30, 2008

    Uno Percento...week 4

    I read about the 1 percenters in Citizen Marketers over the weekend, and it is amazing to me how all of the content on the internet is really done by 1 percent of the people who have access to it. I am now apart of that 1% and to be honest, I feel a bit like an elitist. My simple writing of a blog posting puts me in the upper echelon of web users and blog readers, because 99% just consumes what's already out there.

    I think its incredible also that there are 94.1 million US blog readers in 2007 (50% of Internet users but only 22.6 million bloggers.

    Maybe all those people are too busy reading to make their own posts?? maybe?

    Monday, September 29, 2008

    Busy Busy Busy...week 4

    Wow so this week was ridiculous! I know we aren't supposed to give a "run-down" of what we did but I feel like it's lightweight necessary this time...hopefully this is as exciting of a read as it was to live out lol Well in PRSSA this week, we had our first webinar, where our speaker, Julie Cajigas of Near West Theatre in Cleveland, presented via iChat. I coordinated the whole thing, but because I was singing with the University Singers in Toledo, I wasn't able to be there for the actual presentation. Sad day (because I couldn't go:( ), but I heard very good things, and I'm glad all the technology worked well. 

    Also this week started the campaigns for Homecoming King and Queen and I had to take the photos to make flyers for Kendra and Gabriel, the nominees from the BSU. That shoot was fun, but it took a good amount of time. I think the pictures came out well though :)

    Also this is the week we are voting for Student Senate reps, and currently I am the only person running for 3 Senate seats to represent the University Apartments...oh man!

    And this wednesday, I will be taking the College JEOPARDY! test, so wish me luck!!!


    Tuesday, September 23, 2008

    Why Professor Agozzino doesn't get the new Windows commercials...week 4

    So I was perusing the web and came across this incredible blog posting by John Gruber . In the posting he breaks down Windows' attempt at rebranding and how they always arrive at the same message: nothing.

    Amazing! As an avid Mac/Apple fan, I love reading and hearing about more reasons why Windows just doesn't make the cut. As seen in the new videos , Windows takes themselves too serious and it is one of their most detrimental flaws. People go to Apple because they fit the life style, the ingenuity, the usability that they are searching for. Compare the "I'm a PC" commercials to those of the "Mac vs. PC" and inevitably you'll find yourself glancing at the one, and watching the whole series of the other.

    Apple is the new E.F. Hutton !!!!


    ...minus the money laundering, check kiting, and wire fraud of course.

    Monday, September 22, 2008

    Article of the day! week 3

    This may have some errors in it factually and a few politically incorrect phrases but it seems to be dead on when discussing the priorities of our current Administration...

    A little behind...week 1,2,3

    Whoa! So I just realized that I am three weeks into this quarter already!! In order to catch up with my class and not get really behind, I have to do a quick synopsis of the readings so far. The books for our class are The New Rules of Marketing and PR (NRPR), New Influencers (NI) and Citizen Marketers (CM).

    NI- This book is primarily about the blogosphere and how bloggers have taken their position as the new influencers of public opinion. Many of today's A-list blogs' origins are talked about in this book, including Engadget, Boing Boing, Gizmodo, Lifehacker and the Consumerist. I think one of the things that sets the tone for the information discussed in this book is the first story about Vincent Ferrari. I am a bit ashamed to say that I had never heard of this situation before reading this book (I was in the summer after my freshman year when the AOL incident occurred) but being aware of it now, I decided to google (an actual verb now) Vincent and see what currently pops up. The first listing is the wikipedia entry on Vincent Ferrari, second is a YouTube video interview with him and third is the actual posting on the Consumerist from 2006!

    CM- This book is amazing! The stories read like a book for leisure, not a textbook. I really like that the different types of citizen marketers are broken down into Filters, Fanatics, Facilitators and Firecrackers. The alliteration makes it so much easier to remember. I wouldn't mind being more of a Facilitator personally, because as it is explained in the book, they are the most independent of a company or product. Facilitators create online communities around and get more people involved, and I think that's more my speed. Firecrackers are "one-hit wonders" who get an enormous amount of attention for one instance and are virtually never heard from again. Fanatics are a given, bloggers who are incredibly taken with a company/product/service or whatever, and blog like it's their job about it. Finally, filters just shuttle the information, they maintain objectivity, and do not analyze, but leave the opinion building to the reader.

    NRPR- I haven't had as much time to delve into this one yet, but CONGRATS to Amber for having the author of the book to post on her blog!! That is amazing, and it shows how small the blogosphere really is!

    Thursday, September 18, 2008

    I have never wished I was in a class soo bad...week 3

    Ok so because I am somewhat of a dork (as I proved to Amber and Madison earlier today by knowing what "preening" and "vigilance" are) I decided to sit in on Prof. Walton's Political Communication class yesterday. I WANT TO ADD IT SOOOOO BAD!!! but I can't because registration ended already and it would put me one credit over the allotted 18, which means I would have to pay more.
    I would though, because I learned so much in the two hours I sat in their class. The students are engaging in conversation, actual intelligent dialogue!, on the election, the candidates campaigns, their communication approach, and how they have used social media in their campaigns. Not to mention, most of them know what they are talking about!!! The class consists of both student republicans and democrats, but even party disagreements do not impair their ability to engage in intelligible discussion. It might be because it's a 300 (400?) level course but it is rare indeed to find a class so intent on learning and so interested in the course subject matter. I was lightweight shocked! Shoot, even the professor was shocked lol!
    Also, Today is the Harambe (Kenyan for "let's come together") Festival at 5 p.m. at the multicultural center!! Stop by and check out the multicultural organizations and meet some great people!
    UPDATE! 9-19-08: I am officially in Comm 421, Political Communication!! I got in today right before class, which starts at 3:00 and I can already tell this is going to be an excellent way for me to end my weeks...Thanks Prof. Walton!!!

    Tuesday, September 16, 2008

    Art straight to the Public week 2

    How great is it that Damien Hirst is selling his art directly?

    Monday, September 15, 2008

    There's Nothing new under the sun...week 2

    Elementality beat me to it...darn

    Lil Experimentation action...week 2

    Ok, so I was going to write another blog on the happenings at ONU, but as I was thinking about what to say, I decided to see how close to the top my blog comes up in a google search. I started with my name, got a bunch of stuff about a radio personality and a welsh minister from the 20th century. Next I tried adding "onu". Here I got some old Black History Month schedule of events from ONU's page, with me as the contact person and president of BSU, so that's about 2 years old. Last, I decided my name and "blog" (did I ever mention I hate saying that word?) and "onu". Not even in the first ten pages!!! So then I tried Elementality, thinking that it's a fairly unique name and I should get some hits for it...failure. Apparently Bam Margera did a couple skate video with that name, so much for my origimentality (I know that isn't a word).
    So, having gone through that bit of heart break and after hearing Aaron Brown tell us about a friend of his who got his brand to the top of a Google search, I have decided to try a little experiment. The tags for this blog (bleah) will feature none other than my name, ONU, and Elementality...hope this works:\
    2:32 p.m....it worked when searching "Evan Elementality" so I'm adding "blog"...yuck

    Sunday, September 14, 2008

    Oops...week 2

    Ok, so I know I have already mentioned Kanye in this blog b4, and I do not want this to become a pattern but things just continue to parallel between his goings on and this class. While reading chapter 1 in The New Influencers, I came across this quote,
    "Another truth with the blogosphere is that transparency is key to working in this medium."

    One of the large draws to Kanye's blog has been that he ran the blog himself, besides all the cool art and cars and designs and such. But with his being arrested (right ater I quoted him too, loser!) there was no conceivable way he could update it from jail. And this is where it gets fishy.
    So what's the relevance? Well, in July when the issue of him having a "ghost blogger" initially arose, Kanye could have came out with it and said something like, "I have an assistant who adds, makes posts and whatever else because this blog is far too extensive to be maintained by one person. To stay ahead of the times and get everything I want on here, my assistant and I work together to keep new posts coming."

    Simple, two sentences. Instead, he denied that he had any help and posted pictures of himself infront of the blogging, supposedly updating it. It was already hard to believe that he finds all this stuff alone, but to think that he would have the time to make every post and comment on them, and comment on what other people comment, and add three posts from jail, is ridiculous.
    So now it's out there. What would the proper PR response be to regain the lost credibility? Is the blog showing any negative effects of this incident? Has anyone even noticed? The only comment about him even going to jail on Kanye's a promise that he'll rant later...umm thanks?



    Wednesday, September 10, 2008

    I didn't want this to be a new post but whatever...

    "And I will say-I've got to be careful here to make sure my publishers don't get mad, because all this stuff is converging precisely at the time when I'm bringing a book out and obviously publicity is go-that I have always been suspicious of our celebrity culture. And now I find myself in this odd position where I am a part of it, and to some degree a beneficiary of it. We cycle through the new and novel, and stack story after story on top of individuals, until we lose track of who we're talking about. And if you get absorbed in that you lose track of who you're talking about."
    I posted this on facebook in February because at that time I was looking for ways to not support Obama and in this transcript of an interview, it talks about his relationship with Sen. Robert Byrd. My original reasoning was, can we really trust a black senator who hangs out with other senators who voted against civil rights legislation numerous times, and has been quoted using derogatory terms for blacks in pubic? But obviously my feelings have changed and I think his relationship with Robert Byrd is of as much consequence as his relationship with Jeremiah Wright. 
    In this quote, Obama expresses his own concerns about celebrity status, almost an entire year before McCain's oh-so-clever Paris/Britney (Brittany, Brittney however you spell that girl's name) commercials. Reminiscent of John Quincy Adams vs. Andrew Jackson, this election is between a writer and a fighter. The difference is, this time the writer is playing the noble politics, and has the people's attention, and the fighter is quite frankly, tired.

    I am exhausted (and dirty) from mudslinging! week 1

    http://www.kansascity.com/445/story/789668.html

    I wish articles like this never had to be written. Not that I dislike this article, I actually think the whole football referee theme was pretty clever, and it's concise and informative. However, why should a journalist even find it necessary to have to blow the whistle on campaign ads and presidential nominees? I've been reading A Funny Thing Happened on my way to the White House and I must say this ridiculous smearing of opponents has gone on long enough. If John McCain really wanted to convince me and younger generation voters like me that he's for "change", he'd spend less time downing Obama and more time talking about himself, his stances, and why he should get our vote. Like one of the greatest philosophers, humanitarians, and musical artist of the modern era (Kanye West) said, "I’m just not into that. You notice I never say anything to bring a person down? I never down a black man trying to get his money. I never down people to big myself up - I just big myself up!" Why can't politicians be as smart as rappers???

    I think it is very important for both presidential candidates to not only speak on issues commonly discussed, but also bring light to issues that are not at the forefront of political discussions, like new technological advances to assist the practice of medicine and education and how government can get such technologies into schools and hospitals, or maybe a plan to implement financial responsibility education in elementary and middle schools? Or how much sense would it make for a candidate to have themed months for talking about specific issues, and make those months align with the issues of the states they are visiting? Or instead of buying ad time, buy actual broadcasting time and host your own special edition of a news show, to have complete control of the message you present? I think candidates often get far too caught up in what is being said about them, and not caught up enough in what the are actually saying. But that's why I'm in college right?

    p.s. I do not really think Kanye is a great philosopher, but the quote was appropriate none the less.
    p.p.s. Who would honestly vote for a person who compares them self to a pit bull?

    Second day of class:) week 1

    So today was the second day of classes and I feel like I will have a fairly challenging quarter. I had to switch from Prof. Agozzino's Business and Professional to allow room for University Singers, of which I love being apart, but I am also on a talent scholarship and participation in the music program is a requirement. So I added and will be starting tomorrow, Interviewing, with Prof. Bill Asman, of whom I am a pretty big fan! Plus I think my interviewing skills could use some...sharpening. Also in Singers, we are doing this piece, Gustav Mahler's Symphony No.2, and the bass part is extra low...like in the basement lol. Performing it with the Toledo Symphony will be great though, I haven't done anything on that level since being in Cleveland Orchestra Youth Chorus in high school.

    Tomorrow is going to be a pretty big day. Not only is it my birthday (21 OH YEAH!), but I will also be presenting my first speaker as Vice president of ONU's chapter of the Public Relations Student Society of America (PRSSA). Aaron Brown will be coming and I and a good amount of other chapter members are very excited, he kicks off the year very well for us here at Northern. Also the Office of Multicultural Development is hosting the Opening the Way Reception, for international and minority student organizations, and this is a very nice event for the beginning of the year. We have the presidents of all the multicultural student organizations doing a short speech, and also Ken Baker, the president of the University, will be saying a few words. I love seeing all of the organizations come together for evenings like this and there is sure to be good food! Who's excited?? This guy!

    All in all, this is shaping up to be an amazing year, and I am really getting excited about the things to come.

    Tuesday, September 9, 2008

    Welcome Back! week 1

    I am back at Ohio Northern, the place I have chosen to attend college and I must say I'm excited. Today was the first day of school, and I had three classes, from 12-5, totaling 7 hours of mind-massaging, brain- tingling college excitement. My first class is with Dr. Stephen Iseman, PR Research. IT (Prof. Agozzino DOESN'T like us using words like IT, A LOT, contractions etc. but since this is a blog and very informal, we can and I might just capitalize them every time I do IT for added hilarity) was pretty cool, HE'S very laid back and interesting to listen to, and the class will be very hands-on, which is the primary way I learn. I also had Business and Professional Speaking, also with Agozzino, and I think that should be an o.k. class too. I just hope she DOESN'T make IT more difficult than IT has to be, she enjoys making students suffer (I'm only joking). This class is Social Media, and IT'S from 1-4:50, awesome!! So I'm only two hours in, and not bored, so THAT'S a plus. I just really would like to eat...A LOT!!