Whoa! So I just realized that I am three weeks into this quarter already!! In order to catch up with my class and not get really behind, I have to do a quick synopsis of the readings so far. The books for our class are The New Rules of Marketing and PR (NRPR), New Influencers (NI) and Citizen Marketers (CM).
NI- This book is primarily about the blogosphere and how bloggers have taken their position as the new influencers of public opinion. Many of today's A-list blogs' origins are talked about in this book, including Engadget, Boing Boing, Gizmodo, Lifehacker and the Consumerist. I think one of the things that sets the tone for the information discussed in this book is the first story about Vincent Ferrari. I am a bit ashamed to say that I had never heard of this situation before reading this book (I was in the summer after my freshman year when the AOL incident occurred) but being aware of it now, I decided to google (an actual verb now) Vincent and see what currently pops up. The first listing is the wikipedia entry on Vincent Ferrari, second is a YouTube video interview with him and third is the actual posting on the Consumerist from 2006!
CM- This book is amazing! The stories read like a book for leisure, not a textbook. I really like that the different types of citizen marketers are broken down into Filters, Fanatics, Facilitators and Firecrackers. The alliteration makes it so much easier to remember. I wouldn't mind being more of a Facilitator personally, because as it is explained in the book, they are the most independent of a company or product. Facilitators create online communities around and get more people involved, and I think that's more my speed. Firecrackers are "one-hit wonders" who get an enormous amount of attention for one instance and are virtually never heard from again. Fanatics are a given, bloggers who are incredibly taken with a company/product/service or whatever, and blog like it's their job about it. Finally, filters just shuttle the information, they maintain objectivity, and do not analyze, but leave the opinion building to the reader.
NRPR- I haven't had as much time to delve into this one yet, but CONGRATS to Amber for having the author of the book to post on her blog!! That is amazing, and it shows how small the blogosphere really is!