Sunday, October 12, 2008

Larger than Life...week 6

In the New Influencers, Paul Gillin says about Rightlook , "Rightlook has succeeded, in part, because it always looked bigger online than it was in real life." This statement is not simply an assessment of one company's success but it really sums up the whole point of social media use by businesses. The "little guy" can now use the same tools as the "big guy". Blogs, Podcasts and other social media tools allow small businesses to "Oz" their online appearance, or make themselves appear bigger than they really are. It is truly phenomenal.

Gillin also talks about the beginning of The New Rules of PR ebook and since this is an earlier edition of a book we're using for this class, I found that praticularly interesting. I have noticed that although the blogosphere is huge, because of linking and trackbacks, certain things like this book and New Rules keep rising to the top. They must know what they're talking about.

The New Influencers also gives a great rundown of the more powerful tools available that affect blogging. RSS feed , Tags, search engines and trackbacks all can increase you blogs traffic, maybe even get you in listed on Technorati's Top 100 ! I think if I wrote this blog for my job or updated more often, RSS could really be useful in finding topics to discuss.

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