Saturday, November 29, 2008

the 21%ers

So after a long and very restful fall break I am ready to jump right back into the social media world and commence my blog posts. I have to start with one of the things that intrigued me about social media initially, and that's the fact that there is so much content created by so few people. However it seems like this trend is continually diminishing. I found on advergirl, that 21% of US online adults are now creating new content for the Web. This is far from that 1% we originally discussed in social media class, only two months ago! One of the best things I can see being produced from this growth in original content is a more informed readership. According to the Groundswell blog, Inactive adults dropped 19% while Spectators or those who only consume web content, jumped 21%...Correlation? Could that +or- 20% that left inactivity be the same +or- 20% that is now reading web content regularly? I sure hope so! It means that as people are getting introduced to social media and its many benefits, they are transitioning from not participating at all, to at least reading and eventually (hopefully) creating new content!!! So while it was great being a 1%er for a while, I am really looking forward to the wealth of knowledge to be gained with the addition of 20% more brain power!

Wednesday, November 19, 2008


So in my latest efforts with social media, I have been trying to have a continuous theme across the board for all of my pages. Since this one was the most developed, with the Chelsea FC pic on the right, I decided to go with something similar for my Twitter and my PROpenMic pages. Let me know what you think :)

Wednesday, November 12, 2008

Finals Week 11

As I finish final projects and take final exams, I will cross them off of the post where I listed them all last week. Wish me luck!!!

Saturday, November 8, 2008

Last readings :)...week 10

So I am definitely a fan of the Lonlygirl15 story! Yea she was deceiving, but so is "reality" tv. She provided good entertainment, and got like 20 mins of fame because of it! Ideally yes, it would have been better for her to be truthful and transparent but honestly, she would have lived up to her moniker even more because no one would have watched her videos! I wouldn't have anyway lol. Besides, she was an individual.

Now a company/corporation, that's a different story. Companies need to be open, honest, transparent and loyal to their consumer base on blogs and in videos, not only because of the potential retribution of dishonest communication (read "Spin"), but also to ensure that they are the one's managing their reputation online, and not someone else. I Googled "dishonest company" and for fun, hit the "I'm feeling lucky" button. What came up was Ripoff, which I couldn't visit because I'm posting from Tower City in Cleveland and their wifi blocks messageboards and forums, but this is nonetheless the last Web site you want your company to appear on. The last chapter of The New Influencers showed how having an online account with Blogger or Twitter can help a company build its own rapport and gain positive exposure in the blogosphere and on the Web in general. I really enjoyed these books, and they have made me want to increase my knowledge of social media and its uses. I'm thinking Groundswell will be the next book I digest, check back for future posts!

Wednesday, November 5, 2008

Do It NOW! Ohio Vid...week 10


Special thanks to Jamie Scott, Her Brother, Kyle Roby, Tim Smith and last but most certainly not least...

TRENT DORNER- ...the guy in the ICE!!!

Tuesday, November 4, 2008

Finals and such...week 10

Every assignment, every class...


  • Interview of PR Practitioner from outside of Ada and write reflection paper
  • In class Mock Internship Interview
PR Research-

  • Research Proposal-8-10 pages -due Wednesday from 10:30 a.m.-12:30 p.m.
  • Formal Research project-create survey, analyze methodology and tactics
  • Quiz #3
Political Communication

  • Watch the end of Primary Colors
  • Third paper-3 pages
  • Final time -Monday 4 p.m.
  • Journal-10 weeks
Social Media
  • Ethics paper-3000 words
  • Final/quiz -Tuesday 10:30 a.m.-12:30 a.m.
Intro to Communication Technology
  • Type all notes from class
  • Make a cover for final booklet
  • Compile booklet of notes, whole classes projects and cover and bind
  • Final- Monday 7 p.m.-9 p.m.
This is going to be a rough two weeks...indeed

    Monday, November 3, 2008

    Dentyne and facemaking...week9

    Dentyne has just released their three minute Web site and the "Make Facetime" campaign. This campaign is designed to encourage people to get off of the internet and engage in personal interaction with other people. The Web site, , has a ticker that counts down three minutes exactly and then the site "shuts down." The site even gives you a one-minute warning, providing links to other portions of the site in case you didn't get to them in the allotted time. This shut down includes the loss of the functional components of the site, but give the viewer the options to send a "face time invite" to another person to "hang out", register for a contest, learn the flavors of Dentyne, or just leave. You cannot revisit the site for eight hours or until after midnight, whichever comes first. The two parts of the site that stops the clock is the ad portion, where you can view the commercials and the print ads and the part where you can learn about the flavors of Dentyne . My favorite part of the Web site is definitely the "Smiley Chamber of Doom." There you can watch the decimation of the emoticon or "smiley" in hilarious, albeit gruesome, ways.

    In a time where social media and social networking are the main attractions of the day, why does Dentyne feel it's necessary to encourage/force viewers to get off of their computers? I think this is Dentyne's attempt at CSR or Corporae Social Responsibility. They are taking the position that the internet is good, in small doses, but human interaction is of greater importance. But what makes Dentyne the right company to advocate this? And what's in it for them? I need to take some marketing courses ASAP!

    Sunday, November 2, 2008

    University Singers...week 9

    Today, the Ohio Northern University Singers sang at Market Street Presbyterian Church , in Lima Ohio. As this is my fourth year, I realized today that I have participated in this ritual of singing at Dennis' church every single year of my college career. WHOA! This might not be a big deal to really anyone else, but it definitely makes me feel a bit old. I remember my first year doing it, watching the guys move the piano down to the floor from two levels up, eating the delicious food made by the church ladies, and singing "The Lord Bless You and Keep You" as a small token of gratitude for our delicious (read free) meal. I remember I was very timid with the music we were learning, as we did a very difficult and diverse repertoire, and I loved every chance we got to sing that song because I knew it from high school and I could sing it with confidence. University Singers has helped me develop in so many ways, not only as a singer, but as a person. I've learned the importance of responsibility, trust, honesty and amongst other things, preparation. I can't wait for our fall concert tonight at 7 p.m. in Snyder Recital Hall (shameless plug) .

    Update 8:34: The concert went GREAT!!! I really enjoy singing the songs we do, they are enormous fun and some of them are very intricate. I also have to say that even though I am not always a fan of some of the people, we get it IN and sing amazingly well!! Who's officially excited for fall tour??? THIS GUY!!!