Tuesday, July 7, 2009

Boomers Adopting Facebook can be Good

Since Mashable released this research today showing that the age of new facebook users is rising, I've seen a number of tweets from Gen Xers stating that they are not looking forward to their parents adopting the new tool. This is sad because the point of any social media tool is interaction with your community and your parents can be a significant part of that community. A lot of the Millennials I know have been interacting with their parents on facebook for months, mine have been on it for over a year! Sure, the real big deal of this research is the demographics for advertising and how that will (read should) change the ad campaigns seen on the site, but the other side to this is that older generations are looking to reconnect.

Facebook provides an easy, painless way to reach out to people you haven't spoken to in years and that kind of bridging ability is exactly what older people could use. So instead of dreading the day your folks get on Facebook, help them set it up. Social networks are valuable because of the open interaction they encourage.

I'm excited older generations are adopting Facebook, much more so than I was about businesses and celebrity pages. That kind of interaction I honestly could do without.