Thursday, May 27, 2010

What? Why?

Why does social media take so much time? What are viable expectations for social media "success?" Why is it so hard to keep up? What should I be reading to get better at engaging? Who should I be "engaging?

If content isn't "content," what is it? How do I write it well? What's in a name? Where do I get more original ideas? How "plugged-in" is too "plugged-in?" Why do all these sites keep changing? What can I learn from that?

How do I create a "persona?" How in-depth should I go with it? Why would my company want a community? Aren't we in one already?

What should I be researching? Why do I have to use tools I don't like?

Why am I complaining?

What is the best way to get new followers? How do I politely dump old ones? What if I know them IRL? Why do so many people tweet about Twitter? Why are we so self-aware? What does this internal focus mean for (interactions with) future generations? What will this look like in five years? Ten?

Why are all those people following Rev Run?

What is ROE? No really, show it to me. Why can't I hold it? Or can I? Why do some people intimidate me (probably not on purpose) on Twitter? Why do I care? How did they get so smart? What are they reading?

What are people who aren't using Twitter or Facebook doing? What are they afraid of? Wait, are they even afraid of anything? Am I missing something? Missing out on something?

Why doesn't Blogger show a word count?

These questions aren't all mine, but some of them are. I've heard that asking questions shows intelligence because it means (at the least) you're thinking. And being social really requires some thought, especially if you're like me and are naturally introverted and a high self-monitor. But the more questions we ask about this growing tool for communication, the more we learn. That knowledge will translate into more appropriate usage for businesses and persons. Most of all, it will help us grow. Ask more questions.


vox-popPRcareers said...

While I think questions about social media are fantastic, and SM is definitely changing how we interact, we also have to ask ourselves how do we use it to benefit our projects and business.

In my case, I was reluctant to get on Twitter but I knew I had to if I wanted to find people to read my careers website, and so far it has helped to provide referral links.

What I tend to do, is at the end of the day, I count the amount of tweets I make and then compare it with the amount of followers I get or how many referral links back to my website.

Social media is a business and should be treated as such.

Kagem Tibaijuka

Evan E. Roberts said...

Kagem thanks so much for the thoughtful comment!

I can agree with you on some counts, like needing to find a measurement that works for you, and using SM to benefit our business, however I have to disagree with it being intrinsically about business.

I think social media for businesses can be a way to let down that stiff guard of protocol. Everywhere else on the web, businesses have some form of control. With most SM, they can only get control the more they let go.

Idk for sure though, hence all the questions lol. Have you come up with any other ones, besides whether or not to be on Twitter, since working with Vox-Pop?

vox-popPRcareers said...

Hi Evan,

The reason I think it is important to look at social media as a business mainly is because if we don't, whether as entrepreneurs or PRs, you can easily end up spending hours and hours tweeting, but forgetting why you are doing it.

Of course I am not referring to personal Twitter accounts as such, because they are not business machines, but for example, PR agencies who tweet should definitely be using Twitter as a platform to find more clients and therefore increase revenue for themselves, but in a subtle way.

That is naturally very difficult, which is another reason why I don't think social media is a magic bullet, but a mechanism to go after your competition in the best way possible.

Since starting up vox-popPRcareers, I am definitely curious about the merits of Linked In as a viable business. Linked In has been really important for me to connect with PRs worldwide for my website, but I don't know how to successfully use it to contact young student PRs because it has a more fenced approach.

I think for me, social media should be like a cocktail. I don't drink alcohol but I imagine for people who do drink, it is best enjoyed in moderation, and that is what I am trying to accomplish.