Monday, May 9, 2011

Branding = Protection

I know this is only one aspect of why branding is so important, but I feel the need to explain this particular part...
  • Brands essentially need to shore up good will in case something goes wrong
    • Building trust keeps you in business.
    • When you have an issue, you need to be able to be trusted to fix it.
    • Something will go wrong.
  • Brand loyalty is because customers believe from previous experience that you have the best product or service or they like whatever else you do that solves their problem. 
  • That's why building a relationship is so important. 
  • Because when something goes wrong, you have to cash in on that good will and if you can't be trusted to fix the problem, you can't be trusted. 
What am I missing here?